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Online Marketing Tips and Resources Blog | Orange Rock Media

How to Sell without Selling

by Mike Kamo

Sell without Selling

Have you ever heard of the saying…

“If your prospects feels like you are selling to them, then you are doing it wrong.”?
Today, I put together an infographic that will show you:

  1. What drives people to make their purchase decisions.
  2. What types of customers there are.
  3. How color affects purchase behavior.
  4. How words and good causes can drive sales.

Sell without selling, see the whole infographic here.

Mobile Marketing: Study Confirms Smartphones Now Beating TV

Marketing Land by Greg Sterling

smartphone-study

Mobile Marketing new report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews.

I’m going to discuss just a few of the findings. However, there’s a great deal of interesting material in the report, which is free.

While this has been asserted by others in the past, Millward Brown confirmed that in the US daily smartphone screen time has now surpassed TV … Read More

 

Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses

panda-and-baby-blog-3-14-2014Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer.

Cutts explained that this new Panda update should have a direct impact on helping small businesses do better.

One Googler on his team is specifically working on ways to help small web sites and businesses do better in the Google search results. This next generation update to Panda is one specific algorithmic change that should have a positive impact on the smaller businesses.

Matt Cutts didn’t mention when the new update is coming out but rather they are currently working on this update. My feeling is that it is far off from being launched, like maybe in two to three months at best, but that is my gut.  Read More

 

Local SEO Update: Now Allowing Descriptors in Business Title

google-places-listings

Orlando Local SEO

Change of rules for your Local SEO. After Google being so strict as to what to let business owners use as their “Business Name”, they just announced within the Google Support that they have made an update in their  Place quality guidelines to allow single descriptor within the business name. Why is Google changing this guideline? We don’t know, but make sure to follow it and don’t overdo it.

Here are the revised guidelines:

Business Name:

  • Your title should reflect your business’s real-world title.
  • In addition to your business’s real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.
  • Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
  • Examples of acceptable titles with descriptors (in italics for demonstration purposes) are “Starbucks Downtown or “Joe’s Pizza Restaurant. Examples that would not be accepted would be “#1 Seattle Plumbing”, “Joe’s Pizza Best Delivery” or “Joe’s Pizza Restaurant Dallas“.

Basically use only ONE descriptor, either location information or description of what your business offer, but NOT both. So make sure to adjust your local business marketing strategies with this new update.

 

5 Times Google Penalized Itself For Breaking Its Own SEO Rules

Search Engine Land
5 Times Google Penalized Itself Danny Sullivan points out that there’s actually no better poster child for how complicated and confusing Google’s rules can be than the fact that Google has had to punish itself with penalties over and over again. * Subtle Smirk *

Make no mistake. Plenty of sites — big brands included — willingly do things in an attempt to rank better on Google that go past SEO tactics that Google itself considers acceptable. However, there’s also no better poster child for how complicated and confusing Google’s rules can be than the fact that Google has had to punish itself with penalties over and over again.

Below, a look back on times when Google took action against itself. FYI, this is a companion piece to our related story on Marketing Land today: 10 Big Brands That Were Penalized By Google. Be sure to also check that out…..Read more

“Action Required: You have 3 weeks to save your Google Places Listing.”

Search Engine Land

Have you received this e-mail from Google? If so, let us know and please read this article.

 

google-local-places-featured

Some business owners are receiving emails from Google requiring them to reverify their listings within three-weeks or their listings will be removed from Google Maps and Google+ Local. The emails contain the subject, “Action Required: You have 3 weeks to save your Google Places Listing.” It is unclear how many businesses have received this notification …Read More

4 Go-Tos To Make Online Reviews Work For Your Business

Screen-Shot-2014-01-10-at-10.21.40-AM-600x302

Search Engine Land

By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review — positive or negative — can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie’s List and other local search directories continues to mount. …Read More