Marketing Land by Greg Sterling
Mobile Marketing new report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews.
I’m going to discuss just a few of the findings. However, there’s a great deal of interesting material in the report, which is free.
Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer.
Cutts explained that this new Panda update should have a direct impact on helping small businesses do better.
One Googler on his team is specifically working on ways to help small web sites and businesses do better in the Google search results. This next generation update to Panda is one specific algorithmic change that should have a positive impact on the smaller businesses.
Matt Cutts didn’t mention when the new update is coming out but rather they are currently working on this update. My feeling is that it is far off from being launched, like maybe in two to three months at best, but that is my gut. Read More
Change of rules for your Local SEO. After Google being so strict as to what to let business owners use as their “Business Name”, they just announced within the Google Support that they have made an update in their Place quality guidelines to allow single descriptor within the business name. Why is Google changing this guideline? We don’t know, but make sure to follow it and don’t overdo it.
Here are the revised guidelines:
Basically use only ONE descriptor, either location information or description of what your business offer, but NOT both. So make sure to adjust your local business marketing strategies with this new update.
Make no mistake. Plenty of sites — big brands included — willingly do things in an attempt to rank better on Google that go past SEO tactics that Google itself considers acceptable. However, there’s also no better poster child for how complicated and confusing Google’s rules can be than the fact that Google has had to punish itself with penalties over and over again.
Below, a look back on times when Google took action against itself. FYI, this is a companion piece to our related story on Marketing Land today: 10 Big Brands That Were Penalized By Google. Be sure to also check that out…..Read more
Some business owners are receiving emails from Google requiring them to reverify their listings within three-weeks or their listings will be removed from Google Maps and Google+ Local. The emails contain the subject, “Action Required: You have 3 weeks to save your Google Places Listing.” It is unclear how many businesses have received this notification …Read More
By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review — positive or negative — can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie’s List and other local search directories continues to mount. …Read More