Marketing Land by Greg Sterling
Mobile Marketing new report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews.
I’m going to discuss just a few of the findings. However, there’s a great deal of interesting material in the report, which is free.