Change of rules for your Local SEO. After Google being so strict as to what to let business owners use as their “Business Name”, they just announced within the Google Support that they have made an update in their Place quality guidelines to allow single descriptor within the business name. Why is Google changing this guideline? We don’t know, but make sure to follow it and don’t overdo it.
Here are the revised guidelines:
Business Name:
- Your title should reflect your business’s real-world title.
- In addition to your business’s real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.
- Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
- Examples of acceptable titles with descriptors (in italics for demonstration purposes) are “Starbucks Downtown“ or “Joe’s Pizza Restaurant“. Examples that would not be accepted would be “#1 Seattle Plumbing”, “Joe’s Pizza Best Delivery” or “Joe’s Pizza Restaurant Dallas“.
Basically use only ONE descriptor, either location information or description of what your business offer, but NOT both. So make sure to adjust your local business marketing strategies with this new update.
